Unlock Your Business Potential: Accelerate your Sales & Profit with our proven PPC approach

Pay-Per-Click advertising is a potent tool in the digital marketing world. It delivers targeted ads to potential customers who are actively seeking your products or services, leading to high conversion rates.

Its precision targeting allows for minimal wasted spend and maximised return on investment.PPC campaigns provide immediate visibility and rapid results. Additionally, every aspect of the campaign is trackable, providing valuable insights into customer behaviour and enabling real-time campaign optimisation.

In short, PPC is a cost-effective, swift, and insightful marketing strategy that drives both immediate impact and sustainable growth.

Measuring the success of a PPC campaign goes beyond merely tracking clicks; it involves a deeper analysis of key performance indicators (KPIs) that align with your business objectives.

Click-Through Rate (CTR): This is the number of clicks your ad receives divided by the number of times your ad is shown (impressions). A higher CTR usually indicates that your ads are relevant and attractive to your target audience.

Conversion Rate: This measures the percentage of users who perform a desired action after clicking on your ad, like making a purchase, filling out a form, or signing up for a newsletter. A high conversion rate signifies that your ads are appealing and effective in driving customers to take action.

Cost Per Conversion (CPC): This measures how much each successful conversion costs you, helping you understand if your PPC campaign is financially viable and delivers a good return on investment.

Quality Score: This is a metric provided by Google Ads, ranking the quality and relevance of your keywords and PPC ads. It influences your cost per click and your ad rank in the auction process. A high Quality Score suggests your ad and landing page are relevant and useful to a viewer.

Return on Ad Spend (ROAS): This is the revenue generated for every pound spent on advertising. It helps you evaluate the effectiveness of your PPC campaign in terms of actual revenue.

Customer Lifetime Value (CLV): This measures the total revenue you can expect from a single customer over the lifetime of their relationship with your business. It helps assess the long-term value delivered by your PPC campaign.

By regularly monitoring these KPIs and making necessary adjustments, we ensure that your PPC campaign stays effective, cost-efficient, and aligned with your business goals.

Simply serve us 30 days' notice. We’re confident you won’t want to!

You’ll either already be spending £2500 or more or willing to do so.

One of the standout advantages of PPC advertising is its speed. Unlike other marketing strategies, PPC campaigns can drive traffic to your site immediately after launch. But while you'll see a swift increase in website traffic, true conversion success and return on investment are achieved through ongoing optimisation over several weeks or months.

This period allows us to refine the campaign based on collected data, leading to greater efficiency and performance. So, in essence, PPC offers the unique benefit of immediate results, promising even more significant growth over time.

We’re not the type to make promises we can’t keep, so whilst we’re confident that we’ll have a massive impact, we can’t be precise with our forecasting until we get going.

Yes. As part of any of our PPC products, we first audit any existing PPC account and ensure that your site is technically in good shape before we start.